Job Description
Join our dynamic marketing team at Digital Horizon Agency as a Social Media Manager in vibrant El Paso! We're seeking a creative strategist to elevate our clients' digital presence. Equipment provided includes professional camera gear, editing software, and premium analytics tools. Enjoy competitive benefits, flexible remote options, and opportunities to work with local businesses and national brands. Grow your career in a city that blends rich culture with modern innovation!
Responsibilities
- Develop and execute data-driven social media strategies across platforms (Instagram, TikTok, Facebook, LinkedIn)
- Create engaging visual content using company-provided equipment (DSLR cameras, lighting kits)
- Manage community engagement, respond to inquiries, and build brand loyalty
- Analyze campaign performance using tools like Hootsuite and Google Analytics
- Collaborate with graphic designers and copywriters for cohesive campaigns
- Stay updated on algorithm changes and emerging platform features
- Prepare monthly performance reports for client presentations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years proven social media management experience
- Proficiency in content creation tools (Adobe Creative Suite, Canva)
- Strong understanding of SEO and content marketing principles
- Experience with social media advertising (Meta Ads, TikTok Ads)
- Excellent written communication and storytelling skills
- Ability to manage multiple projects with tight deadlines
- Portfolio demonstrating successful campaign results