Job Description
Join our dynamic marketing team as a Social Media Manager with flexible hours! We're seeking a creative strategist to elevate our brand's digital presence in Louisville's thriving tech scene. Enjoy work-life balance with adaptable scheduling while driving impactful campaigns. This hybrid role combines remote flexibility with collaborative in-office sessions at our downtown Louisville hub.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, LinkedIn, TikTok, and Facebook
- Create engaging content calendars with 15+ posts/month and 2-3 video campaigns quarterly
- Analyze performance metrics using Sprout Social and Google Analytics to optimize ROI
- Manage $10K+ monthly ad budgets with A/B testing and audience targeting
- Coordinate with graphic designers to produce brand-aligned visual assets
- Monitor industry trends and competitor activities to identify opportunities
- Lead cross-functional collaborations with PR and sales teams
Qualifications
- 3+ years proven social media management experience with portfolio of 50+ campaigns
- Expertise in content creation tools: Canva, Adobe Creative Suite, and CapCut
- Certification in Meta Blueprint or Google Digital Garage preferred
- Advanced proficiency in analytics platforms (Google Analytics, Hootsuite)
- Strong written communication skills with attention to brand voice
- Experience managing B2B and B2C audiences in the tech sector
- Ability to work independently with minimal supervision during flexible hours