Job Description
Join our award-winning marketing team as a Social Media Manager and drive our digital presence to new heights. We're seeking a creative strategist to craft compelling campaigns that engage audiences, boost brand awareness, and deliver measurable ROI across all platforms. This hybrid role offers competitive compensation, comprehensive benefits, and opportunities for career growth in Columbus's thriving tech scene.
Responsibilities
- Develop and execute data-driven social media strategies across TikTok, Instagram, LinkedIn, and Twitter
- Create engaging content calendars with a mix of organic posts, stories, and video content
- Analyze campaign performance using tools like Sprout Social and Google Analytics
- Manage community engagement and respond to customer inquiries within 2 hours
- Collaborate with design team to produce high-quality visual assets
- Stay updated on algorithm changes and emerging platform trends
- Report on KPIs and present monthly performance insights to stakeholders
Qualifications
- 3+ years of social media management experience in B2C or B2B tech
- Proven track record of growing engagement by 40%+ year-over-year
- Expertise in social media advertising (Meta Business Suite, LinkedIn Ads)
- Strong analytical skills with experience in A/B testing and optimization
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Bachelor's degree in Marketing, Communications, or related field
- Ability to manage multiple projects with competing deadlines