Job Description
Join Motor City Innovations as our next Social Media Manager and become the voice of Detroit's most exciting brands! We're seeking a creative strategist to transform our digital presence and drive measurable growth in Michigan's thriving tech and design ecosystem. This hybrid role offers the chance to shape our brand narrative while collaborating with visionary teams in our downtown Detroit hub.
As the digital heartbeat of our organization, you'll craft compelling campaigns that resonate with our diverse audience across multiple platforms. You'll analyze performance metrics to optimize engagement and ROI, while staying ahead of emerging trends in social media and digital marketing. If you're passionate about Detroit's renaissance and ready to make an impact, we want to hear from you!
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, Twitter, LinkedIn, TikTok, and emerging platforms
- Create engaging content calendars with original graphics, videos, and copy aligned with brand guidelines
- Analyze performance metrics to optimize campaigns and demonstrate ROI to stakeholders
- Manage community engagement, respond to inquiries, and moderate online conversations
- Collaborate with marketing, sales, and product teams to align digital initiatives with business goals
- Stay current with platform algorithm changes and industry best practices
- Manage social media advertising budgets and track campaign effectiveness
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of social media management experience with B2B and B2C brands
- Proven track record of growing social media audiences and engagement rates
- Expertise in social media analytics tools (Sprout Social, Hootsuite, native platform insights)
- Strong graphic design skills with proficiency in Adobe Creative Suite
- Experience managing paid social media campaigns with budgets $10k+
- Deep understanding of Detroit market and regional trends
- Ability to thrive in fast-paced environments with multiple competing priorities