Job Description
Join our innovative marketing team as a Remote-Friendly Social Media Manager in Baton Rouge! We're seeking a creative strategist to elevate our digital presence across multiple platforms. This hybrid role combines remote flexibility with occasional in-person collaboration at our vibrant downtown Baton Rouge office. You'll craft compelling content, analyze campaign performance, and drive brand engagement in Louisiana's thriving tech hub. If you're passionate about digital storytelling and data-driven results, we want to hear from you!
Responsibilities
- Develop and execute multi-platform social media strategies across Facebook, Instagram, LinkedIn, and TikTok
- Create engaging content calendars with original graphics, videos, and copy
- Analyze performance metrics using tools like Sprout Social and Google Analytics
- Manage community engagement and respond to customer inquiries within 24 hours
- Collaborate with marketing team on integrated campaigns
- Stay updated on platform algorithm changes and industry trends
- Prepare monthly performance reports for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven social media management experience
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools
- Strong analytical skills with experience in A/B testing
- Excellent written communication and storytelling abilities
- Experience managing paid social media campaigns ($5k+ monthly budgets)
- Ability to work independently with minimal supervision
- Portfolio demonstrating successful campaign results