Job Description
Join Austin's leading lifestyle brand as we revolutionize digital engagement! We're seeking a visionary Social Media Manager to architect our online presence and drive explosive growth. Lead our charge across Instagram, TikTok, LinkedIn, and emerging platforms while building authentic connections with our 500K+ community. This hybrid role blends creative strategy with data-driven execution in our vibrant downtown Austin office.
Responsibilities
- Develop and execute multi-platform social media strategies that increase brand awareness by 30% YoY
- Create compelling visual and written content calendar with 95% engagement rate targets
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Collaborate with design team on viral-worthy assets and influencer partnerships
- Manage $50K+ ad budget across paid social channels with 5:1 minimum ROI
- Lead crisis management protocols and community engagement initiatives
- Stay ahead of platform algorithm changes and emerging trends
Qualifications
- 5+ years social media management with proven B2C brand growth (portfolio required)
- Mastery of Meta Business Suite, TikTok Business, and LinkedIn Campaign Manager
- Expertise in Canva, Adobe Creative Suite, and video editing tools
- Google Analytics certification and advanced A/B testing experience
- Deep understanding of Austin's cultural landscape and digital trends
- Exceptional storytelling ability with track record of viral campaigns
- Experience managing remote teams and cross-functional collaboration