Job Description
Join our award-winning marketing team at InnovateTech Solutions, where creativity meets data-driven results. We're seeking a dynamic Social Media Manager to amplify our brand presence across digital platforms and drive measurable growth. This role offers hybrid work flexibility in our vibrant Baltimore headquarters, with opportunities to shape our social strategy and lead innovative campaigns.
Responsibilities
- Develop and execute comprehensive social media strategies across Instagram, LinkedIn, TikTok, and Twitter
- Create engaging content calendars with original graphics, videos, and copywriting
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, responding to comments and fostering brand loyalty
- Collaborate with design and product teams for cross-functional campaigns
- Track ROI and prepare monthly performance reports for stakeholders
- Stay ahead of platform algorithm changes and emerging trends
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years of proven social media management experience in B2B or tech
- Expertise with social analytics tools (Sprout Social, Hootsuite)
- Strong portfolio demonstrating successful campaign results
- Advanced knowledge of SEO/SEM principles and content optimization
- Certification in Meta Blueprint or Google Digital Marketing preferred
- Experience managing paid social advertising budgets ($50k+)
- Exceptional written communication and storytelling skills