Job Description
Join Pittsburgh's fastest-growing digital agency and transform how brands connect with audiences online! Innovate Digital Agency is seeking a dynamic Social Media Manager to craft compelling narratives across platforms and drive measurable growth for our diverse client portfolio. You'll work in our vibrant downtown Pittsburgh office, collaborating with creative strategists, designers, and data analysts to elevate brands through innovative digital experiences.
We offer competitive compensation, comprehensive benefits, and a culture that celebrates creativity and results. If you're passionate about turning social media trends into business growth, we want to meet you!
Responsibilities
- Develop and execute comprehensive social media strategies across platforms (Instagram, LinkedIn, TikTok, Twitter, Facebook)
- Create engaging content calendars with 80+ monthly posts including graphics, videos, and stories
- Manage paid advertising campaigns with $10K+ monthly budgets (Meta, LinkedIn, TikTok Ads)
- Analyze performance data using Sprout Social and Google Analytics to optimize ROI
- Lead community engagement initiatives responding to 500+ interactions weekly
- Collaborate with design team to produce on-brand visual assets
- Report monthly KPIs to clients and internal stakeholders
- Stay ahead of platform algorithm changes and emerging trends
Qualifications
- 5+ years of social media management experience with portfolio of B2B/B2C campaigns
- Proven success managing $50K+ annual ad budgets
- Expertise in social analytics tools (Sprout Social, Hootsuite, native platform insights)
- Strong graphic design skills with Canva/Adobe Creative Suite proficiency
- Experience developing content strategies for diverse industries (tech, healthcare, retail)
- Google Analytics and Facebook Blueprint certification preferred
- Ability to translate data into actionable strategies
- Strong project management skills with Jira/Trello experience