Job Description
Join our dynamic team as a Social Media Manager and transform how brands connect with audiences in the digital space. We're seeking a creative strategist to amplify our clients' online presence across multiple platforms. This hybrid role offers the opportunity to shape brand narratives, drive engagement, and deliver measurable ROI through innovative social campaigns. Collaborate with cross-functional teams in our modern Charlotte headquarters and become a key driver in our growth story.
Responsibilities
- Develop and execute comprehensive social media strategies across 5+ platforms including Instagram, TikTok, LinkedIn, and X
- Create compelling content calendars with 15+ posts/month featuring original graphics, videos, and copy
- Analyze campaign performance using analytics tools to optimize reach and engagement
- Manage community engagement by responding to comments, messages, and reviews within 2-hour SLA
- Coordinate with design and marketing teams for cohesive brand storytelling
- Monitor industry trends and competitor activity to identify growth opportunities
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- 5+ years of social media management experience with proven portfolio of successful campaigns
- Expertise in social media advertising platforms (Meta Business Suite, LinkedIn Ads, TikTok Ads)
- Advanced proficiency in analytics tools (Google Analytics, Sprout Social, Hootsuite)
- Strong graphic design skills using Canva, Adobe Creative Suite, or similar tools
- Experience developing content strategies for B2B and B2C audiences
- Ability to manage multiple projects with competing deadlines in fast-paced environment
- Bachelor's degree in Marketing, Communications, or related field