Job Description
Join our dynamic team at Innovate Marketing Group as a Social Media Manager and become the architect of our digital voice! We're seeking a creative strategist to elevate our brand presence across platforms, drive engagement, and convert followers into loyal customers. This role offers the chance to shape our social ecosystem in a collaborative environment where your ideas thrive.
Responsibilities
- Develop and execute data-driven social media strategies across LinkedIn, Instagram, Facebook, and TikTok
- Manage content calendars, including copywriting, graphic design, and video production
- Analyze performance metrics using tools like Sprout Social and Google Analytics
- Lead community engagement initiatives and crisis communication protocols
- Coordinate with marketing team to align campaigns with brand objectives
- Manage paid social advertising budgets (Meta Ads, LinkedIn Campaign Manager)
- Stay ahead of platform algorithm changes and emerging trends
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years managing social media for B2B/B2C brands
- Proven experience with social analytics tools and A/B testing
- Portfolio demonstrating successful campaign results
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Strong understanding of SEO/SEM principles
- Ability to translate data into actionable strategies