Job Description
Join our dynamic team at Bluegrass Digital Marketing as an immediate-hire Social Media Manager! We're seeking a creative strategist to amplify our clients' digital presence in Lexington's thriving business community. This role offers rapid onboarding for a candidate ready to hit the ground running with innovative campaigns and measurable growth. Enjoy competitive benefits, flexible work arrangements, and the chance to shape Kentucky's digital marketing landscape.
Responsibilities
- Develop and execute data-driven social media strategies across platforms including Instagram, Facebook, LinkedIn, and TikTok
- Create compelling content calendars with high-impact visuals, copy, and video assets
- Analyze campaign performance using analytics tools to optimize ROI and engagement
- Manage community engagement, responding to comments and messages within 2 hours
- Collaborate with design teams to produce brand-aligned visual content
- Monitor industry trends and competitor activities to identify opportunities
- Generate monthly performance reports with actionable insights for clients
Qualifications
- 3+ years of hands-on social media management experience with proven results
- Expertise in social media advertising platforms (Meta Business Suite, LinkedIn Ads)
- Proficiency in analytics tools (Google Analytics, Sprout Social, Hootsuite)
- Strong portfolio showcasing successful campaign implementations
- Ability to manage multiple client accounts simultaneously
- Excellent written and verbal communication skills
- Experience with Canva, Adobe Creative Suite, or similar design tools
- Knowledge of SEO best practices and content marketing principles