Job Description
Join InnovateKC Marketing, a dynamic digital agency at the forefront of brand storytelling, as our Social Media Manager. Lead transformative social strategies for premier Kansas City brands, driving measurable growth in engagement and conversions. Collaborate with cross-functional teams to craft compelling narratives that resonate with diverse audiences across platforms. This is your opportunity to shape our clients' digital presence in America's heartland.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, LinkedIn, TikTok, and Facebook
- Manage content calendars ensuring brand consistency and timely execution
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns
- Lead community engagement initiatives responding to comments and messages
- Collaborate with design team to create visually compelling assets
- Coordinate influencer partnerships and paid social campaigns
- Generate monthly performance reports with actionable insights
Qualifications
- 5+ years of social media management experience with portfolio demonstrating B2B/B2C success
- Expertise in platform-specific algorithms and advertising tools (Meta Business Suite, LinkedIn Campaign Manager)
- Proven ability to translate analytics into strategy adjustments
- Strong written communication skills with attention to brand voice
- Experience managing social media budgets and ROI reporting
- Knowledge of Kansas City market trends and local engagement strategies
- Proficiency in social listening tools (Brandwatch, Sprout Social)