Job Description
Join our dynamic team as Social Media Manager and shape Hawaii's digital voice! We're seeking a creative strategist to elevate our brand's online presence across platforms. You'll craft compelling content, drive engagement, and analyze performance metrics to maximize ROI. This hybrid role blends creativity with data-driven decision-making in paradise.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, Facebook, LinkedIn)
- Create engaging visual and written content aligned with brand voice
- Manage community engagement and respond to inquiries within 24 hours
- Analyze performance metrics and optimize campaigns using Sprout Social
- Collaborate with marketing team on cross-channel initiatives
- Stay updated on digital trends and platform algorithm changes
- Coordinate with influencers and local partnerships
Qualifications
- 3+ years social media management experience with measurable results
- Proficiency in analytics tools (Google Analytics, Hootsuite)
- Expertise in content creation (graphic design, video editing)
- Strong understanding of SEO/SEM principles
- Bachelor's degree in Marketing or related field
- Proven ability to grow engagement by 30%+ year-over-year
- Experience managing paid social campaigns ($5k+ monthly budgets)