Job Description
Are you a creative storyteller looking to make a tangible impact in the vibrant digital landscape of Louisiana? Connective Baton Rouge is seeking a visionary Social Media Manager to lead our digital presence.
We are a remote-friendly organization that values creativity, strategy, and community engagement. In this role, you will be the voice of our brand, crafting compelling narratives that resonate with our audience.
Why Join Us?
- Work in a dynamic environment that bridges the gap between traditional marketing and modern digital strategies.
- Flexible work arrangements with a focus on work-life balance.
- Opportunities for professional growth and leadership development.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness and drive engagement in Baton Rouge and beyond.
- Create, curate, and manage high-quality content (text, image, and video) for all major social platforms, including Instagram, LinkedIn, and Facebook.
- Monitor social media trends, tools, and applications, and actively engage with our online community to build lasting relationships.
- Analyze key performance metrics (KPIs) and provide actionable insights to optimize future campaigns.
- Collaborate with the graphic design and copywriting teams to ensure brand consistency across all channels.
Qualifications
- Minimum of 3-5 years of experience in social media management or digital marketing.
- Proven track record of growing follower counts and engagement rates.
- Exceptional copywriting skills with a keen eye for detail and grammar.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
- Strong analytical skills with the ability to interpret data and pivot strategies accordingly.