Job Description
Join our dynamic marketing team at Innovate Digital Solutions, where creativity meets strategy! We're seeking a passionate Social Media Manager to elevate our brand's digital presence in Buffalo's thriving tech scene. As a key driver of our online narrative, you'll craft compelling campaigns that resonate with our diverse audience while staying ahead of emerging trends. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional growth in a supportive environment.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms (Instagram, LinkedIn, TikTok, Facebook)
- Create engaging content calendars with original graphics, videos, and copy
- Analyze performance metrics to optimize campaigns and ROI
- Manage community engagement and brand reputation online
- Collaborate with design and sales teams for integrated campaigns
- Stay current on algorithm changes and platform updates
- Report on KPIs and present insights to leadership
Qualifications
- 3+ years of social media management experience
- Proven portfolio of successful brand campaigns
- Expertise in analytics tools (Sprout Social, Google Analytics)
- Strong graphic design skills (Canva, Adobe Suite)
- Excellent written communication and storytelling abilities
- Experience with paid social advertising (Meta Ads, LinkedIn Ads)
- Bachelor's degree in Marketing or related field