Job Description
Are you a creative strategist ready to make an impact in one of America's most revitalizing cities? Detroit Innovations Inc. is looking for a driven Social Media Manager to spearhead our digital presence and amplify our brand voice. We are a direct-hire opportunity offering a competitive salary and a collaborative environment.
In this pivotal role, you will craft compelling narratives that resonate with our audience, manage high-impact campaigns, and drive measurable growth for our client portfolio. If you are passionate about social media trends, community building, and data-driven decision-making, we want to meet you.
Why Join Us?
- Competitive compensation package ($60k - $85k).
- Hybrid work model in the heart of downtown Detroit.
- Professional development and growth opportunities.
- Dynamic team culture focused on innovation.
Responsibilities
- Develop, implement, and manage our social media strategy to align with business goals, focusing on LinkedIn, Instagram, Twitter, and Facebook.
- Create engaging, high-quality content (captions, graphics, videos) that drives engagement and brand awareness.
- Monitor social media channels for feedback, comments, and trends, responding promptly to maintain a positive brand image.
- Analyze key performance metrics (KPIs) such as reach, engagement rates, and conversion to optimize future campaigns.
- Collaborate with the creative team to produce visual assets and oversee the social media calendar.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain competitive.
Qualifications
- 3+ years of proven experience as a Social Media Manager or similar role.
- Strong understanding of social media algorithms, SEO principles, and content marketing.
- Excellent written and verbal communication skills with a knack for creative copywriting.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and design software (e.g., Adobe Creative Suite, Canva).
- Experience analyzing data to report on performance and adjust strategies accordingly.
- Demonstrated ability to build and manage online communities.