Job Description
Are you a creative storyteller looking to make a significant impact in the digital space? Apex Digital Group is hiring a talented Social Media Manager to join our growing team in Pittsburgh, PA. In this direct hire role, you will be the voice of our brand, driving engagement and building a loyal community across all major platforms.
We are looking for a strategic thinker who can blend data-driven insights with compelling content to elevate our brand presence. If you are ready to take your career to the next level in a fast-paced environment, we want to hear from you.
Responsibilities
- Strategic Planning: Develop and execute comprehensive social media strategies that align with business objectives and drive brand awareness.
- Content Management: Oversee the creation, curation, and scheduling of high-quality visual and written content for platforms like LinkedIn, Instagram, and X.
- Community Engagement: Actively monitor social channels, respond to comments and messages, and foster a positive community atmosphere.
- Performance Analytics: Track key performance indicators (KPIs) and produce monthly reports to optimize content strategies and demonstrate ROI.
- Paid Campaigns: Manage and optimize paid social advertising budgets to maximize lead generation and conversion rates.
- Collaboration: Work closely with the design and copywriting teams to ensure brand consistency and high-quality deliverables.
Qualifications
- Experience: Minimum of 3-5 years of proven experience as a Social Media Manager or Digital Marketing Specialist.
- Tools: Proficient in social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms (Google Analytics, Meta Business Suite).
- Writing Skills: Exceptional copywriting abilities with a keen eye for grammar, tone, and style.
- Design Skills: Basic to intermediate knowledge of graphic design tools (Canva, Adobe Creative Suite) is a plus.
- Education: Bachelor's degree in Marketing, Communications, or a related field preferred.
- Soft Skills: Strong project management skills and the ability to work in a collaborative, fast-paced team environment.