Job Description
Are you ready to shape the digital narrative for a leading brand?
Apex Digital Solutions is seeking a visionary Social Media Manager to join our dynamic team in Durham, NC. If you have a passion for storytelling, a keen eye for design, and a data-driven approach to growth, we want to meet you.
In this pivotal role, you will not just manage our social channels; you will define our brand voice and drive engagement across all platforms. You will collaborate with creative directors to produce high-impact campaigns that resonate with our audience and accelerate our market presence.
Why Join Us?
- Competitive salary and comprehensive benefits package.
- Flexible remote-first culture with a hub in Durham.
- Professional development opportunities and continuous learning.
- A supportive, innovative team environment.
Responsibilities
- Strategic Planning: Develop and execute comprehensive social media strategies aligned with business goals to increase brand awareness and drive traffic.
- Content Creation: Craft compelling copy, design graphics, and produce video content that captivates our target audience.
- Community Management: Actively monitor, engage, and nurture our online community to foster loyalty and brand advocacy.
- Performance Analytics: Track key performance indicators (KPIs) and generate detailed reports to optimize future campaigns.
- Cross-Functional Collaboration: Work closely with the marketing, sales, and product teams to ensure consistent messaging.
- Trend Analysis: Stay ahead of industry trends and platform updates to keep our content fresh and relevant.
Qualifications
- Experience: Minimum of 3 years of proven experience in social media management or digital marketing.
- Tools: Proficient in social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite) and analytics platforms (e.g., Google Analytics).
- Writing Skills: Exceptional command of the English language with a focus on grammar, tone, and engagement.
- Design Skills: Ability to create basic graphics using tools like Canva or Adobe Creative Suite.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Soft Skills: Highly organized, creative, and able to work in a fast-paced, deadline-driven environment.