Job Description
Join Innovate Digital Solutions as our Social Media Manager and unlock your creative potential in Wisconsin's vibrant capital! We provide all necessary equipment – from high-end cameras to professional editing software – so you can focus on crafting compelling digital campaigns. As a key member of our dynamic marketing team, you'll shape our brand's voice across platforms while driving measurable growth. Enjoy competitive benefits, flexible work arrangements, and a collaborative culture that champions innovation. Apply today to transform your passion for social media into a rewarding career in Madison's thriving tech scene!
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, LinkedIn, Twitter) to increase brand awareness and engagement
- Create compelling visual and written content using provided professional equipment (DSLR cameras, lighting kits, Adobe Creative Suite)
- Analyze campaign performance using analytics tools to optimize ROI and refine content strategies
- Manage community engagement by responding to comments, messages, and fostering authentic connections with audiences
- Collaborate with design and marketing teams to ensure cohesive brand messaging across all digital channels
- Stay current on emerging trends, algorithm changes, and platform-specific best practices
- Generate monthly performance reports with actionable insights for leadership stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of proven social media management experience with measurable campaign results
- Proficiency with content creation tools (Adobe Creative Suite, Canva, video editing software)
- Strong analytical skills with experience using social media analytics platforms (Sprout Social, Hootsuite, native platform insights)
- Exceptional written and verbal communication skills with a keen eye for visual storytelling
- Ability to work independently and collaboratively in a fast-paced environment
- Portfolio demonstrating successful social media campaigns and content creation
- Valid driver's license (occasional local travel for content capture may be required)