Job Description
Join our dynamic marketing team as a Social Media Manager where we provide all necessary equipment to excel! We're seeking a creative strategist to elevate our brand's digital presence in Lubbock's growing tech scene. Enjoy competitive benefits, flexible remote options, and a collaborative environment that values innovation. Your expertise will shape our online narrative while we handle your tech needs – from high-end cameras to professional editing software.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, LinkedIn, Facebook)
- Create engaging content calendars with original graphics, videos, and written copy
- Analyze campaign performance using analytics tools and optimize content based on insights
- Manage community engagement, respond to comments, and foster brand loyalty
- Coordinate with design teams to ensure brand consistency across all digital channels
- Track KPIs and report on ROI to marketing leadership
- Stay updated on emerging social media trends and algorithm changes
Qualifications
- 3+ years of social media management experience with proven portfolio
- Proficiency in Adobe Creative Suite, Canva, and social scheduling tools
- Strong understanding of SEO principles and content optimization
- Ability to create compelling visual and written content
- Experience managing paid social media campaigns (Facebook Ads Manager, Google Ads)
- Excellent analytical skills with data-driven decision making
- Ability to work independently and collaborate cross-functionally