Job Description
Are you a creative storyteller looking to make an impact in Western New York? Buffalo Digital Solutions is seeking a detail-oriented Social Media Manager to lead our online presence. In this role, you will craft compelling narratives that resonate with our local audience while enjoying a flexible work schedule tailored to your lifestyle.
We are looking for a proactive professional who can manage multiple platforms, analyze engagement data, and drive brand awareness through innovative content strategies. If you thrive in a dynamic environment and want to shape the digital voice of a growing Buffalo-based company, we want to meet you.
Responsibilities
- Develop and execute comprehensive social media strategies across Facebook, Instagram, LinkedIn, and TikTok.
- Create, curate, and manage high-quality visual content, including graphics, stories, and short-form video.
- Monitor social media trends, industry news, and competitor activities to stay ahead of the curve.
- Analyze key performance metrics (KPIs) and generate monthly reports to optimize engagement and reach.
- Engage with the community by responding to comments, messages, and reviews in a timely and professional manner.
- Collaborate with the marketing team to align social campaigns with broader business objectives.
- Manage paid advertising campaigns to increase ROI and audience growth.
Qualifications
- Proven experience (3+ years) as a Social Media Manager or Content Creator.
- Excellent command of the English language with exceptional writing and editing skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Basic understanding of SEO principles and analytics tools (Google Analytics, Meta Business Suite).
- Strong creative eye with experience in graphic design or video editing preferred.
- Ability to work independently and manage time effectively in a flexible, remote-capable environment.
- Valid driver's license and reliable transportation for occasional team meetings.