Job Description
Join our dynamic marketing team as a Social Media Manager in sunny St. Petersburg, FL! We're seeking a creative strategist to elevate our digital presence with flexible scheduling options. This hybrid role blends remote work with occasional in-person collaboration, offering the perfect work-life balance while driving our brand's growth. Ideal for candidates seeking adaptable hours without compromising impact.
Responsibilities
- Develop and execute multi-platform social media strategies across Instagram, LinkedIn, TikTok, and Facebook
- Create engaging content calendars with 15+ posts/week including graphics, videos, and copywriting
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement and respond to comments/messages within 2-hour SLA
- Collaborate with design team on visual assets and seasonal campaign launches
- Track competitors and industry trends to identify growth opportunities
- Report monthly on KPIs: engagement rate, follower growth, and conversion metrics
Qualifications
- 3+ years of proven social media management experience with portfolio showcasing 5+ brands
- Expertise in content creation tools: Canva, Adobe Creative Suite, and CapCut
- Strong analytical skills with experience in A/B testing and data-driven optimization
- Certification in Meta Blueprint or Google Digital Marketing preferred
- Ability to work independently with minimal supervision during flexible hours
- Deep understanding of algorithm updates and platform-specific best practices
- Excellent written communication with ability to adapt tone for diverse audiences