Job Description
Join our award-winning digital agency in Fresno's thriving tech hub! We're seeking a dynamic Social Media Manager to amplify our clients' brands and drive measurable growth. You'll craft data-driven strategies, create viral content, and lead innovative campaigns that resonate with California's diverse audiences. Enjoy a collaborative environment with cutting-edge tools, competitive benefits, and opportunities to shape the future of digital marketing.
Responsibilities
- Develop and execute comprehensive social media strategies across 8+ platforms
- Create engaging content calendars with 15+ posts/month per client
- Analyze performance metrics using Google Analytics and Sprout Social
- Manage $50K+ monthly ad budgets with 20% YoY growth targets
- Lead cross-functional teams of designers and copywriters
- Monitor industry trends and competitor activities
- Present monthly ROI reports to C-suite executives
Qualifications
- 5+ years social media management with portfolio of 20+ campaigns
- Proven expertise in Facebook/Instagram/TikTok advertising
- Advanced proficiency in Canva, Adobe Creative Suite, and Hootsuite
- Google Analytics and HubSpot certification preferred
- Experience managing B2B and B2C clients in diverse industries
- Strong understanding of Fresno's regional market dynamics
- Bachelor's degree in Marketing or Communications