Job Description
Join Innovate Digital Solutions as our Social Media Manager and become the voice of our brand in Buffalo's thriving digital landscape. We're seeking a creative strategist to elevate our online presence, drive engagement, and convert followers into loyal customers. Enjoy competitive compensation, flexible work arrangements, and the opportunity to shape our digital future in a city known for its vibrant tech community.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, LinkedIn, Twitter, and TikTok
- Create engaging content calendars featuring original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Google Analytics and Sprout Social to optimize campaigns
- Manage community engagement by responding to comments, messages, and mentions within 24 hours
- Collaborate with marketing team to align social initiatives with broader campaigns and KPIs
- Monitor industry trends and competitor activities to identify growth opportunities
- Prepare monthly performance reports with actionable insights for leadership
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience accepted in lieu)
- Proven track record of growing social media engagement by 40%+ in previous roles
- Expertise in content creation tools: Adobe Creative Suite, Canva, and video editing software
- Advanced knowledge of social media analytics platforms and SEO best practices
- Experience managing paid social media campaigns with $10K+ monthly budgets
- Strong written communication skills with portfolio demonstrating versatile brand voices
- Ability to thrive in fast-paced environments with competing priorities