Job Description
Join Innovate Digital Solutions, Indianapolis' premier digital marketing agency, as we revolutionize brand storytelling in the digital age. We're seeking a dynamic Social Media Manager to craft compelling narratives that captivate audiences across platforms. You'll lead our social strategy for Fortune 500 clients, transforming engagement into measurable growth. This hybrid role offers flexibility while collaborating with our award-winning creative team in downtown Indianapolis. Enjoy competitive benefits, professional development stipends, and the opportunity to shape the future of digital communication.
Responsibilities
- Develop and execute multi-platform social media strategies (Instagram, TikTok, LinkedIn, Twitter) that increase brand awareness and engagement by 40% YoY
- Manage content calendars, ensuring consistent brand voice and timely execution across all channels
- Analyze performance metrics using Sprout Social and Google Analytics to optimize campaigns and report ROI
- Collaborate with design and copywriting teams to produce high-impact visual and written content
- Monitor industry trends and competitor activities to identify emerging opportunities
- Lead crisis communication protocols and reputation management initiatives
- Manage social media advertising budgets (PPC, influencer partnerships) with strict performance KPIs
Qualifications
- 5+ years of progressive social media management experience with demonstrable portfolio of B2B/B2C campaigns
- Expertise in social analytics tools (Sprout Social, Hootsuite, Brandwatch) and paid advertising platforms
- Proven ability to develop data-driven strategies that increase engagement and conversion rates
- Strong graphic design and video editing skills (Adobe Creative Suite, Canva)
- Experience managing cross-functional teams and agency-client relationships
- Certification in Google Analytics, Meta Blueprint, or Hootsuite preferred
- Bachelor's degree in Marketing, Communications, or related field