Job Description
Join the Team
We are Pittsburgh Digital Solutions, a forward-thinking marketing agency dedicated to helping local businesses thrive in the digital landscape. We are currently looking for a creative and analytical Social Media Manager to lead our social strategy and engage our growing audience.
Role Overview
In this pivotal role, you will be responsible for crafting our brand voice across all major platforms. You will not just post content; you will build communities, drive engagement, and translate social interactions into tangible business results.
What You Will Do
- Develop and execute data-driven social media strategies to increase brand awareness and drive traffic.
- Create, curate, and manage high-quality, visually appealing content (images, videos, and copy) for Instagram, LinkedIn, Facebook, and TikTok.
- Monitor industry trends, viral topics, and competitor activities to stay ahead of the curve.
- Manage community management, responding to comments and messages promptly to foster loyalty.
- Track key performance indicators (KPIs) and produce monthly reports to optimize campaign performance.
- Collaborate with the design team to ensure visual consistency across all touchpoints.
- Assist in paid social media campaigns and budget management.
Requirements
- 3+ years of proven experience as a Social Media Manager or similar role.
- Deep understanding of social media algorithms and best practices.
- Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Excellent written and verbal communication skills.
- Basic graphic design skills using tools like Canva or Adobe Creative Suite.
- Bachelor's degree in Marketing, Communications, or a related field.
Responsibilities
- Develop and execute data-driven social media strategies to increase brand awareness and drive traffic.
- Create, curate, and manage high-quality, visually appealing content (images, videos, and copy) for Instagram, LinkedIn, Facebook, and TikTok.
- Monitor industry trends, viral topics, and competitor activities to stay ahead of the curve.
- Manage community management, responding to comments and messages promptly to foster loyalty.
- Track key performance indicators (KPIs) and produce monthly reports to optimize campaign performance.
- Collaborate with the design team to ensure visual consistency across all touchpoints.
- Assist in paid social media campaigns and budget management.
Qualifications
- 3+ years of proven experience as a Social Media Manager or similar role.
- Deep understanding of social media algorithms and best practices.
- Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Excellent written and verbal communication skills.
- Basic graphic design skills using tools like Canva or Adobe Creative Suite.
- Bachelor's degree in Marketing, Communications, or a related field.