Job Description
We are seeking a visionary Social Media Manager to join the Heartland Marketing Group team. Based in the vibrant community of Lincoln, NE, but with a flexible, remote-friendly culture, you will be the architect of our digital voice. If you have a passion for storytelling, a keen eye for design, and a data-driven mindset, we want to meet you.
As a key player in our marketing department, you will be responsible for crafting compelling narratives that resonate with our audience and driving meaningful engagement across all major platforms. You will collaborate closely with our creative team to ensure brand consistency while exploring new opportunities to expand our reach.
Responsibilities
- Develop and execute comprehensive social media strategies tailored to our brand identity and target audience.
- Create, curate, and manage high-quality content including graphics, videos, and copy for Facebook, Instagram, LinkedIn, and Twitter.
- Engage with our online community, respond to comments and messages promptly, and foster a positive brand reputation.
- Monitor social media trends, industry news, and competitor activities to identify opportunities for growth.
- Analyze key performance metrics (KPIs) and prepare monthly reports to optimize future campaigns.
- Coordinate with the graphic design and copywriting teams to ensure all assets meet our high standards.
Qualifications
- 3+ years of proven experience in social media management or digital marketing.
- Strong proficiency in content creation tools (Adobe Creative Suite, Canva) and social media management platforms (Hootsuite, Buffer, Sprout Social).
- Excellent written and verbal communication skills with a knack for tone and style.
- Deep understanding of SEO best practices and analytics tools (Google Analytics, social insights).
- Self-motivated and able to work independently in a remote-friendly environment.
- Relevant degree in Marketing, Communications, or a related field is preferred.