Job Description
Join Alaska Innovations Group and lead our digital transformation as a Social Media Manager! We're offering a competitive salary plus a $5,000 sign-on bonus for exceptional candidates ready to elevate our brand presence in Alaska's dynamic market. This role combines creative strategy with data-driven execution to connect with our diverse audience across social platforms.
As a key member of our marketing team, you'll develop and implement comprehensive social media campaigns that drive engagement, brand awareness, and measurable ROI. Anchorage's unique blend of urban and outdoor communities offers unparalleled opportunities for authentic storytelling. We provide flexible scheduling, professional development stipends, and a collaborative remote-friendly work environment.
Responsibilities
- Develop and execute multi-platform social media strategies across Facebook, Instagram, LinkedIn, TikTok, and Twitter
- Create compelling visual and written content (videos, graphics, blogs, stories) aligned with brand voice
- Analyze performance metrics using Sprout Social, Google Analytics, and native platform insights
- Manage community engagement including responding to comments, messages, and reviews
- Collaborate with design teams to produce high-quality branded assets
- Monitor industry trends and competitor activity to identify opportunities
- Coordinate influencer partnerships and paid social campaigns
- Prepare monthly performance reports with actionable recommendations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years managing social media for B2B/B2C brands with measurable growth metrics
- Expertise in content creation tools (Canva, Adobe Creative Suite, CapCut)
- Proven experience with social media analytics platforms and A/B testing
- Strong understanding of SEO principles and content marketing best practices
- Ability to work flexible hours including evenings/weekends for campaign launches
- Portfolio demonstrating successful campaign examples and engagement growth
- Alaska residency or willingness to relocate required