Job Description
Join our award-winning digital marketing team as an immediate hire Social Media Manager in Columbus! We're seeking a dynamic strategist to elevate our brand's online presence and drive explosive growth. This is your chance to make an immediate impact with a forward-thinking company that invests in talent.
BrandSpark Digital is a fast-growing marketing agency specializing in innovative social campaigns for Fortune 500 clients. We've been named Ohio's 'Best Place to Work' three years running and offer competitive benefits, flexible remote options, and a culture that celebrates creativity. Our Columbus hub is buzzing with energy, and we need you to lead our social media charge.
As our Social Media Manager, you'll own our entire social ecosystem - from crafting viral content to analyzing performance metrics that drive business decisions. This isn't just posting updates; it's about building communities, launching campaigns that trend, and turning followers into loyal brand advocates.
Responsibilities
- Develop and execute comprehensive social media strategies across all platforms (Instagram, TikTok, LinkedIn, Twitter, Facebook)
- Create compelling content calendars with engaging copy, graphics, and video assets
- Manage paid social campaigns with monthly budgets exceeding $50K
- Analyze performance data using Sprout Social and Google Analytics to optimize ROI
- Lead cross-functional campaigns with creative and sales teams
- Monitor industry trends and competitor activity to identify opportunities
- Maintain brand voice consistency while adapting platform-specific nuances
- Report on KPIs to leadership team with actionable recommendations
Qualifications
- 3+ years managing social media for B2B/B2C brands with proven audience growth
- Expertise in creating viral content across emerging platforms (especially TikTok)
- Advanced proficiency in social analytics tools (Sprout Social, Hootsuite)
- Experience managing paid social ad campaigns ($10K+ monthly budgets)
- Portfolio demonstrating successful campaign launches and measurable results
- Ability to thrive in fast-paced environment with same-day deliverables
- Strong understanding of SEO, content marketing, and community management
- Adobe Creative Suite proficiency (Photoshop, Premiere Pro)