Job Description
Join our award-winning marketing team at Innovate Digital Solutions! We're seeking a creative and data-driven Part-Time Social Media Manager to elevate our brand's online presence in Madison's vibrant tech scene. This role offers flexible hours (20-25 hrs/week) with competitive pay and the opportunity to work with cutting-edge digital tools. Perfect for passionate marketers seeking work-life balance while making a tangible impact.
Responsibilities
- Develop and execute engaging content strategies across Instagram, LinkedIn, Facebook, and TikTok
- Analyze performance metrics to optimize campaigns and drive measurable ROI
- Collaborate with design team to create compelling visual assets
- Manage community engagement and respond to customer inquiries
- Stay updated on platform algorithm changes and industry trends
- Coordinate with sales team to align marketing initiatives
- Generate monthly performance reports with actionable insights
Qualifications
- 3+ years of hands-on social media management experience
- Proven track record of growing brand engagement and follower count
- Expertise in social media analytics tools (Sprout Social, Hootsuite)
- Strong graphic design skills with Canva/Adobe proficiency
- Ability to create data-driven strategies and pivot based on performance
- Excellent written communication and storytelling abilities
- Familiarity with Madison's local market preferred