Job Description
Join our vibrant marketing team in Fresno as a Part-Time Social Media Manager! We're seeking a creative strategist to amplify our digital presence across platforms. This hybrid role (20 hours/week) offers flexible scheduling while making a tangible impact on our brand's growth. Perfect for candidates seeking work-life balance without compromising professional growth.
Responsibilities
- Develop and execute data-driven social media strategies across Instagram, Facebook, LinkedIn, and TikTok
- Create engaging visual content (graphics, short videos, stories) using Canva and Adobe Creative Suite
- Manage community engagement, respond to inquiries within 2 hours, and foster brand loyalty
- Analyze performance metrics weekly using Sprout Social and Google Analytics to optimize campaigns
- Coordinate with sales team to promote local events and partnerships in Fresno County
- Stay updated on algorithm changes and emerging platform features
- Collaborate with graphic designer on monthly content calendars
Qualifications
- 3+ years managing social media for B2B/B2C brands with proven growth metrics
- Expertise in scheduling tools (Later, Buffer) and analytics platforms
- Strong portfolio demonstrating content creation and community management
- Familiarity with Fresno's local market and cultural nuances
- Google Analytics and Facebook Blueprint certification preferred
- Ability to work independently with minimal supervision
- Proficient in Canva, Adobe Creative Suite, and basic SEO principles
- Valid California driver's license for occasional local event attendance