Job Description
Apex Innovations is seeking a Remote Digital Marketing Specialist to drive our online growth. If you are based in the Detroit, MI area and crave the flexibility of a work-from-home career, this is your opportunity to join a forward-thinking team. We prioritize a culture of autonomy, innovation, and work-life balance.
As a key member of our marketing department, you will manage end-to-end digital campaigns that resonate with our audience and drive business results. We are looking for a self-starter who is passionate about the digital landscape.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand visibility and lead generation.
- Manage and optimize SEO campaigns, including keyword research, on-page optimization, and backlink building.
- Create compelling content for blogs, social media, and email newsletters that engages our target audience.
- Analyze web analytics and campaign performance data to identify trends and areas for improvement.
- Collaborate with the design team to produce high-quality marketing assets.
- Stay up-to-date with the latest digital marketing trends and tools.
Qualifications
- 3+ years of experience in digital marketing, SEO, or content marketing.
- Proven experience managing paid advertising campaigns (Google Ads, Facebook Ads).
- Strong proficiency in SEO tools such as SEMrush, Moz, or Ahrefs.
- Excellent written and verbal communication skills.
- Ability to work independently in a remote setting with a high degree of self-discipline.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.