Job Description
Join our award-winning digital marketing agency as a Remote Social Media Manager and transform how brands connect with audiences in Detroit's thriving tech scene. We're seeking a creative strategist to lead our social media initiatives for Fortune 500 clients while enjoying 100% remote flexibility.
Why Innovate Digital? We're a Detroit-born disruptor with 12+ years of experience in digital innovation. Our team enjoys competitive benefits, professional development stipends, and quarterly in-person meetups in our downtown Detroit headquarters.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and emerging platforms
- Create data-driven content calendars with 95% engagement rate targets
- Analyze campaign performance using Sprout Social and Google Analytics to optimize ROI
- Manage $100K+ monthly advertising budgets across paid social channels
- Lead cross-functional campaigns with SEO and PR teams
- Mentor junior staff through monthly strategy workshops
- Report monthly C-suite on KPIs: follower growth, engagement, and lead conversion
Qualifications
- 5+ years social media management experience with B2B/B2C portfolios
- Proven expertise in paid social advertising (Meta, LinkedIn Ads)
- Advanced analytics skills with certifications (e.g., Hootsuite Analytics)
- Detroit market knowledge preferred
- Experience managing enterprise-level social accounts
- Strong written communication skills
- Proficiency in Canva, Adobe Creative Suite, and scheduling tools