Job Description
Join our dynamic marketing team in Charlotte, NC as a Social Media Manager and become the voice of our brand across digital platforms. You'll craft compelling content strategies, drive engagement, and elevate our online presence in a competitive market. This is a direct hire opportunity offering competitive compensation, comprehensive benefits, and a collaborative environment where your creativity thrives. If you're passionate about social media trends and data-driven campaigns, apply today to shape our digital future!
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, LinkedIn, Twitter, and TikTok
- Create engaging content calendars with original graphics, videos, and copy aligned with brand voice
- Analyze performance metrics using tools like Sprout Social and Google Analytics to optimize campaigns
- Manage community engagement, respond to comments, and foster brand loyalty
- Collaborate with marketing team to integrate social initiatives with broader campaigns
- Monitor industry trends and competitor activities to identify growth opportunities
- Report on KPIs and present insights to leadership team
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of social media management experience with proven portfolio
- Expertise in social media advertising (Meta Business Suite, LinkedIn Ads)
- Proficiency in graphic design tools (Canva, Adobe Creative Suite)
- Strong analytical skills with experience in social media analytics platforms
- Excellent written and verbal communication skills
- Ability to manage multiple projects and deadlines in fast-paced environment
- Experience in B2B or tech industry preferred