Job Description
Join Innovate Miami Solutions as a Senior Digital Marketing Manager and lead our remote-first team from the vibrant heart of Miami. We're seeking a data-driven strategist to elevate our digital footprint across South Florida while enjoying the flexibility of full-time remote work. This role offers competitive compensation, comprehensive benefits, and the opportunity to shape our marketing ecosystem.
Our ideal candidate thrives in remote environments and possesses deep expertise in performance marketing, SEO, and content strategy. You'll collaborate with cross-functional teams while maintaining full autonomy in campaign execution. This position requires Miami-based candidates with local market knowledge and the ability to work EST hours.
Responsibilities
- Develop and execute comprehensive digital marketing strategies targeting Miami's diverse consumer landscape
- Lead SEO/SEM initiatives to drive organic traffic and paid conversions across South Florida
- Manage $500K+ annual marketing budget with ROI-focused optimization
- Analyze market trends using Google Analytics, SEMrush, and Miami-specific demographic data
- Coordinate with local Miami partners for hyper-targeted geo-marketing campaigns
- Mentor junior marketers through virtual workshops and performance reviews
- Report quarterly progress to C-suite with data-backed recommendations
Qualifications
- 5+ years in digital marketing with 2+ years managing remote teams
- Proven ROI-driven campaign experience in Miami/South Florida market
- Expertise in Google Analytics, HubSpot, and marketing automation platforms
- Advanced SEO certification and demonstrated SERP ranking improvements
- Strong understanding of Hispanic/Latino consumer behavior in Miami
- Experience managing budgets exceeding $300K annually
- Portfolio showcasing successful local market penetration strategies
- Bachelor's degree in Marketing or related field