Job Description
Join Bluegrass Innovations as a Senior Digital Marketing Manager and lead our remote-first team in transforming digital landscapes. We're seeking a strategic visionary to drive growth for our expanding client portfolio in the healthcare and fintech sectors. Enjoy the flexibility of full-time remote work while making an impact in Louisville's dynamic business ecosystem.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, and social media platforms
- Lead a team of 5 remote marketing specialists to campaign execution and optimization
- Analyze market trends and consumer behavior to identify growth opportunities
- Manage $1M+ annual digital advertising budget with 15% YoY growth targets
- Collaborate with UX designers to enhance conversion funnels and user journeys
- Report quarterly performance metrics to executive stakeholders
Qualifications
- 8+ years of digital marketing experience with 3+ years in leadership roles
- Proven track record of scaling revenue through data-driven campaigns
- Advanced proficiency in Google Analytics, HubSpot, and marketing automation tools
- Certifications in Google Ads, Meta Blueprint, and HubSpot Marketing
- Strong background in B2B SaaS or healthcare marketing
- Exceptional analytical skills with ability to translate data into actionable insights