Job Description
Join InnovateTech Solutions as a Senior Digital Marketing Manager and lead our remote-first marketing initiatives from the comfort of your San Diego home. We're seeking a strategic visionary to drive our digital transformation and expand our market presence. Enjoy flexible working hours, comprehensive benefits, and a collaborative culture that values innovation and work-life balance.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, email, and social media channels
- Lead a remote team of 5+ marketing specialists with monthly KPI reviews and performance optimization
- Manage $500K+ annual digital advertising budget with quarterly ROI analysis
- Analyze market trends and customer data to identify growth opportunities in the San Diego market
- Collaborate with product and sales teams to align marketing initiatives with business objectives
- Implement A/B testing frameworks to improve conversion rates across all digital touchpoints
- Report on campaign performance to executive stakeholders using Tableau and Google Analytics
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in leadership roles
- Proven expertise in SEO/SEM, Google Ads, and marketing automation platforms (HubSpot/Mailchimp)
- Advanced proficiency in analytics tools (Google Analytics 4, Adobe Analytics)
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Remote work experience with demonstrated ability to manage distributed teams
- Strong project management skills with experience in agile methodologies
- Excellent written communication and presentation abilities
- Portfolio demonstrating successful digital marketing campaigns with measurable results