Job Description
Join our dynamic team as a Senior Digital Marketing Manager and lead innovative campaigns from the comfort of your Miami home office. We're seeking a results-driven strategist to drive growth through data-driven marketing initiatives. Enjoy competitive compensation, flexible scheduling, and a collaborative remote culture while making an impact in the digital landscape.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance metrics and optimize conversion funnels using Google Analytics and Adobe Analytics
- Lead cross-functional remote teams to deliver high-impact marketing campaigns
- Manage $500K+ annual marketing budgets with ROI-focused allocation
- Conduct market research and competitor analysis to identify growth opportunities
- Create compelling content assets including whitepapers, case studies, and webinars
- Implement A/B testing frameworks for landing pages and email campaigns
Qualifications
- 8+ years of digital marketing experience with 3+ years in leadership roles
- Proven expertise in SEO/SEM, Google Ads, and social media advertising
- Certified in Google Analytics, HubSpot, or Adobe Marketing Cloud
- Strong proficiency in marketing automation platforms (Marketo, Pardot)
- Experience managing remote teams and virtual collaboration tools
- Exceptional analytical skills with data-driven decision-making ability
- Bachelor's degree in Marketing, Business, or related field
- Miami market knowledge preferred