Job Description
Join our award-winning digital marketing team at BlueSky Innovations and shape the future of remote work in Kansas City! We're seeking a results-driven Senior Digital Marketing Specialist to lead our work-from-home initiatives while making a tangible impact. This fully remote position offers the flexibility to excel from anywhere in the Kansas City metro area while collaborating with our dynamic global team. Enjoy competitive benefits, professional development opportunities, and a culture that values innovation and work-life balance. Help us redefine the future of remote work while advancing your career in digital marketing.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead remote team initiatives and coordinate cross-functional projects with global stakeholders
- Analyze campaign performance data using Google Analytics, HubSpot, and marketing automation platforms
- Optimize conversion funnels and A/B test landing pages to improve ROI
- Manage digital advertising budgets across Google Ads and social media platforms
- Produce engaging content including blog posts, whitepapers, and video scripts
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience)
- Proven expertise in SEO/SEM, social media marketing, and email automation
- Advanced proficiency in Google Analytics, Google Ads, and marketing automation tools
- Strong project management skills with remote team leadership experience
- Exceptional analytical abilities with data-driven decision-making
- Excellent written and verbal communication skills
- Certification in Google Analytics, HubSpot, or similar preferred
- Portfolio demonstrating successful digital marketing campaigns