Job Description
Join our award-winning marketing team as a fully remote Senior Digital Marketing Specialist. InnovateTech Solutions is seeking a results-driven professional to drive our online presence and lead generation efforts. Enjoy the flexibility of working from anywhere while making a significant impact in the vibrant New Orleans market. We offer competitive compensation, comprehensive benefits, and a collaborative remote-first culture.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media channels
- Manage PPC campaigns with monthly budgets exceeding $50K, optimizing for maximum ROI
- Analyze marketing data using Google Analytics and HubSpot to identify growth opportunities
- Lead content creation initiatives including blog posts, email newsletters, and video marketing
- Collaborate with cross-functional teams to align marketing with business objectives
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven campaign management success
- Advanced proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong data analysis skills with ability to translate insights into actionable strategies
- Exceptional written communication and content creation abilities
- Experience with marketing automation tools (HubSpot preferred)