Job Description
Join Innovate Digital Solutions as a remote Senior Digital Marketing Specialist and revolutionize how brands connect with audiences in the Charlotte market. We're seeking a data-driven innovator to lead our digital strategy while enjoying the flexibility of 100% remote work. You'll collaborate with cross-functional teams to craft compelling campaigns that drive measurable growth, leveraging cutting-edge analytics and creative storytelling. Our competitive benefits package includes health insurance, 401k matching, and professional development stipends.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI
- Lead A/B testing initiatives for landing pages, email sequences, and ad creative
- Manage $500K+ annual digital advertising budget with quarterly performance reporting
- Mentor junior marketing associates and conduct quarterly training workshops
- Collaborate with product teams to align marketing initiatives with business objectives
Qualifications
- Bachelor's degree in Marketing, Business, or related field with 5+ years digital marketing experience
- Advanced proficiency in Google Ads, Facebook Ads Manager, and marketing automation tools
- Certified Google Analytics and HubSpot Marketing Hub specialist preferred
- Proven track record of scaling lead generation by 30%+ year-over-year
- Expertise in SEO/SEM best practices and algorithm updates
- Strong project management skills with ability to lead cross-functional initiatives