Job Description
Join our dynamic marketing team as a fully remote Senior Digital Marketing Specialist in Minneapolis! InnovateNow Inc. is seeking a results-driven professional to lead our digital transformation initiatives. Enjoy flexible working hours while making a tangible impact in a collaborative, growth-oriented environment. What You'll Love: Competitive compensation, comprehensive benefits, unlimited PTO, and cutting-edge tools. Who We're Looking For: A creative strategist with 5+ years of digital marketing expertise who thrives in remote settings. Perks: Monthly stipend for home office setup, annual wellness allowance, and quarterly team retreats.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, PPC, and social media platforms
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and user engagement
- Collaborate with cross-functional teams to align marketing strategies with business objectives
- Manage $500K+ annual digital advertising budget with ROI-focused allocation
- Mentor junior marketing associates through weekly strategy sessions
- Stay updated on industry trends and emerging technologies through continuous learning
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (5+ years experience required)
- Proven expertise in Google Ads, Facebook Ads Manager, and HubSpot/Marketo
- Advanced proficiency in SEO tools (SEMrush, Ahrefs) and web analytics
- Strong project management skills with experience in agile methodologies
- Exceptional written communication and presentation abilities
- Remote work experience with demonstrated self-discipline and time management
- Certifications in Google Analytics, Meta Blueprint, or HubSpot preferred