Job Description
We're seeking a dynamic Social Media Manager to join our award-winning marketing team in Durham, NC. This immediate hire opportunity requires a creative strategist who can transform our digital presence into a growth engine. You'll own our social ecosystem across platforms, crafting compelling narratives that resonate with our audience and drive measurable business results. If you're passionate about digital storytelling and thrive in fast-paced environments, we want to hear from you today!
Responsibilities
- Develop and execute data-driven social media strategies across all platforms
- Create engaging content calendars with original graphics, videos, and copy
- Manage community engagement, responding to comments and messages
- Analyze performance metrics and optimize campaigns for ROI
- Collaborate with design teams to ensure brand consistency
- Monitor industry trends and competitor activities
- Manage paid social advertising budgets and campaigns
Qualifications
- 3+ years of social media management experience
- Proven track record of growing audience engagement (20%+ YoY)
- Expertise in Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Advanced knowledge of analytics tools (Meta Business, Google Analytics)
- Strong graphic design skills (Adobe Creative Suite)
- Experience with social media scheduling tools (Hootsuite, Buffer)
- Bachelor's degree in Marketing or related field