Job Description
Join our dynamic remote team as a Senior Digital Marketing Specialist and revolutionize how brands connect with audiences from the comfort of your Jacksonville home. We're seeking a data-driven innovator to lead integrated digital campaigns across SEO, PPC, and social media platforms. This full-time role offers competitive compensation, flexible scheduling, and opportunities to shape our marketing strategy while enjoying Florida's vibrant culture.
Our ideal candidate thrives in remote environments, possesses deep expertise in digital analytics, and has a proven track record of driving measurable ROI. You'll collaborate with cross-functional teams using cutting-edge tools while maintaining work-life balance in your dedicated home office space.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social channels
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation platforms
- Manage PPC campaigns with $50k+ monthly budgets, optimizing for maximum conversion rates
- Lead A/B testing initiatives to improve CTR and conversion metrics by 20%+
- Collaborate with design team to create compelling email marketing and content assets
- Prepare monthly performance reports with actionable insights for stakeholders
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
- Certification in Google Analytics, HubSpot, or similar preferred
- Expertise in marketing automation platforms (Marketo, HubSpot, or Pardot)
- Strong analytical skills with ability to translate data into strategic decisions
- Exceptional written communication and project management abilities
- Portfolio demonstrating successful campaign implementations