Job Description
Join our award-winning marketing team at Pacific Coast Innovations as a Senior Digital Marketing Specialist. We're seeking a strategic, data-driven professional to drive our digital transformation initiatives from our Long Beach headquarters. This full-time remote position offers the flexibility to work from anywhere while collaborating with a passionate team of innovators. Enjoy competitive compensation, comprehensive benefits, and the opportunity to shape our digital presence in a rapidly evolving industry.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, and social media channels
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Manage $500K+ annual digital advertising budgets with measurable ROI tracking
- Lead cross-functional projects with design and product development teams
- Create compelling content for blogs, email campaigns, and landing pages
- Optimize conversion funnels using A/B testing and user behavior analysis
- Stay current with digital marketing trends and algorithm updates
Qualifications
- 5+ years of digital marketing experience with proven campaign management
- Expert proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
- Certification in Google Analytics or HubSpot Marketing Hub
- Strong data analysis skills with experience in marketing automation platforms
- Exceptional written communication and presentation abilities
- Experience managing remote teams and asynchronous collaboration tools
- Portfolio demonstrating successful lead generation campaigns
- Bachelor's degree in Marketing, Communications, or related field