Job Description
Join our award-winning digital marketing team and revolutionize how brands connect with audiences remotely. Innovate Digital Solutions is seeking a dynamic Senior Digital Marketing Specialist to drive growth strategies for Fortune 500 clients from the comfort of your Jacksonville home office. Enjoy flexible hours, comprehensive benefits, and cutting-edge resources while making measurable impact in the digital landscape.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze campaign performance data using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and customer acquisition costs
- Collaborate with cross-functional teams to align marketing strategies with business objectives
- Manage digital advertising budgets exceeding $500K annually
- Create compelling content including email newsletters, blog posts, and landing page copy
- Stay current with industry trends and algorithm updates to maintain competitive advantage
Qualifications
- 5+ years of digital marketing experience with proven ROI-driven campaign results
- Expert proficiency in Google Ads, Meta Ads Manager, and marketing automation platforms (HubSpot/Marketo)
- Strong analytical skills with ability to translate data into actionable insights
- Certifications in Google Analytics, Google Ads, or Meta Blueprint preferred
- Experience managing remote teams and distributed project workflows
- Portfolio showcasing successful digital transformation projects
- Bachelor's degree in Marketing, Communications, or related field
- Exceptional written and verbal communication skills