Job Description
Join our innovative team as a Senior Digital Marketing Specialist and transform how brands connect with audiences remotely. We're seeking a dynamic professional to lead our digital strategy from the comfort of your home office in Minneapolis. Enjoy flexible hours while driving impactful campaigns for Fortune 500 clients. With competitive compensation, comprehensive benefits, and cutting-edge tools, this is your opportunity to excel in a supportive, results-driven environment.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics and Adobe Analytics to optimize ROI
- Lead cross-functional virtual teams to ensure cohesive brand messaging across all digital touchpoints
- Manage $500K+ digital advertising budgets with meticulous attention to cost-efficiency
- Create compelling content including email campaigns, blog posts, and video scripts
- Implement A/B testing frameworks to continuously improve conversion rates
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of progressive digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and HubSpot/Marketo
- Strong portfolio showcasing successful SEO/SEM campaigns
- Exceptional analytical skills with data-driven decision-making expertise
- Experience managing remote teams using Asana/Slack collaboration tools
- Certified Google Analytics and Google Ads professional preferred
- Excellent written and verbal communication skills