Job Description
We are seeking a Senior SEO Specialist to lead our organic growth strategy. In this high-impact role, you will drive traffic, enhance brand visibility, and optimize our digital presence to achieve measurable business results. If you are a data-driven professional with a passion for search engine algorithms and user experience, this is your opportunity to shape the future of our digital marketing initiatives.
What You Will Do:
- Develop and execute comprehensive SEO strategies that align with our business objectives.
- Perform in-depth technical audits and on-page optimizations to improve crawlability and indexability.
- Lead keyword research and competitor analysis to uncover high-value opportunities.
- Collaborate with content teams to create data-driven content that ranks and converts.
- Monitor performance metrics and produce detailed monthly reporting to stakeholders.
- Stay ahead of industry trends, algorithm updates, and emerging technologies.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve website issues.
- Develop and implement content strategies that target high-intent keywords.
- Manage link-building campaigns to improve domain authority and backlink profiles.
- Utilize Google Analytics, Search Console, and third-party tools to track ROI and KPIs.
- Optimize site speed and mobile usability for enhanced user engagement.
- Train and mentor junior marketing staff on SEO best practices.
Qualifications
- 5+ years of experience in SEO, with a proven track record of driving organic traffic growth.
- Deep understanding of Google’s core algorithms and ranking factors.
- Proficiency in Google Analytics 4, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz).
- Strong analytical skills with the ability to interpret complex data and make strategic decisions.
- Familiarity with HTML, CSS, and basic web development principles.
- Bachelor’s degree in Marketing, Communications, or a related field.