Job Description
Join our award-winning digital marketing team in Baltimore's vibrant Inner Harbor! Innovate Digital Solutions is seeking a dynamic Senior Social Media Manager to elevate our clients' brands across all platforms. You'll lead innovative campaigns, analyze performance metrics, and drive measurable growth in a fast-paced, collaborative environment. We offer competitive benefits, flexible work arrangements, and opportunities to work with Fortune 500 clients.
Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Instagram, Twitter, and TikTok
- Manage content calendars and produce engaging visual/text content
- Analyze KPIs and generate monthly performance reports
- Collaborate with design teams for asset creation
- Manage community engagement and crisis communications
- Stay updated on platform algorithm changes and industry trends
- Lead A/B testing for campaign optimization
Qualifications
- 5+ years of social media management experience
- Proven success developing data-driven strategies
- Expertise with Sprout Social, Hootsuite, and Google Analytics
- Strong graphic design skills (Canva/Adobe Creative Suite)
- Bachelor's degree in Marketing or Communications
- Experience managing B2B and B2C campaigns
- Exceptional written communication skills
- Ability to work flexible hours for campaign launches