Job Description
Join our award-winning digital marketing agency and lead social media strategy for Fortune 500 clients in the equine and bourbon industries. We're seeking a visionary Senior Social Media Manager to transform brands into digital powerhouses in Lexington's thriving tech corridor. Enjoy hybrid work, premium benefits, and the opportunity to shape Kentucky's digital landscape.
Responsibilities
- Develop and execute data-driven social media strategies across 15+ platforms
- Manage $500K+ ad budgets with 30% YoY growth targets
- Lead cross-functional teams of designers and content creators
- Analyze performance metrics using Adobe Analytics and Sprout Social
- Present quarterly growth reports to C-suite executives
- Drive influencer partnerships with Kentucky-based brands
- Maintain compliance with industry regulations and brand guidelines
Qualifications
- 5+ years of social media management experience with B2B clients
- Proven track record scaling social reach by 200%+
- Expertise in paid social advertising (Meta, LinkedIn, TikTok)
- Google Analytics and SEO certification required
- Experience managing teams of 3+ professionals
- Portfolio demonstrating viral campaigns ($1M+ reach)
- Strong knowledge of Kentucky's business ecosystem